How important is choosing the right profile image for your Blog?

For most startup bloggers, one of the important step while setting up their blog is choosing the right profile image for your Blog. For most, it’s personifying themselves for their readers while for others, it’s just another option which they have to fill.

Profile pictures have always been a bit of a gray area for most startup bloggers. So what kind of profile picture should one choose? Is there a thing such as the perfect shot? And if there is, how do you get it?

Interestingly, there’s been some great research about the different elements of profile pictures that have the biggest impact on an audience. The psychology and science behind a perfect profile picture leaves some great guidelines on how to influence your audience and possibly gain more followers.

Let’s find out the key Elements!

  1. The First Look:

    Trust me, this could be controlled or manipulated. A smiley face with shinny white teeth along with unobstructed eyes (like an eye contact with the readers) along with Asymmetric composition can help increase your chances of leaving an impression on your readers mind.

    However, you should definitely avoid images wearing a hat, sun-glasses, masks, or a laughing smile and starry or lusty looks.

    Just try to keep it real.

  2. Image Building:

    Based on certain researches in the recent past, a person’s innate sense of judgment is based upon two key attributes – trustworthiness and competency.

    So as a blogger, you should post a profile photo, wherein you want these two attributes to be positive. If this message comes across to your viewers, your job is done, and they’re more likely to be interested in what you’re selling.

  3. Don’t Overkill:

    Try not to do too much experimentation with your profile image you wish to upload. It rather might be an Overkill.

    You have to have the transparency in place for your readers as they will look up to you.

    Do not use a overexpose or filtered image. Best option would be use a simple photo shot in a “Studio”.

  4. The Headshot:

    Consider having an image which not only shows just your face. Rather, it should be down through your shoulders.

    This would make you look real.

  5. The Branding:

    You should consider this aspect from day one. You are creating a product which would be used by people around the globe.

    So you should be working on branding your blog from the very first day.

    And the photo you use as your profile picture would one day be the brand image for your blog.

Conclusion:

The recommendations here cover all sorts of research, science, and psychology. It’s always recommended to go old school as you are just a kick-starter at this point.

Writing Quality Comments to Others Blog

You must have heard the advice a million times that writing quality comments to others blog will always help your blog grow.

Ironic but true. It’s just about building the Human relationship with your fellow bloggers. Comments can be really powerful if a comment can land you on a radar of a popular blogger, majorly an Influencer, who can accelerate your success.

Now comes the billion dollar question “How would you make the blog owner feel “WOW” with your comments?

Is it a comment that shovels heaps of praise onto the author? Or one that argues a persuasive alternative view? Or one that simply thanks the blogger for their insights?

Let’s figure this out the most important things you should be considering before Writing Quality Comments.

1. Adding a personal touch to your Greetings:

Just drop the name with “hi, hello, hey” etc. Eg. Hi Jack or Hey Bill.

It adds a value to your comment. Never start bluntly.

2. Pick a professional profile image:

Putting a profile picture online is a way of creating an authentic connection with the readers.

Get a head shot photo with a smiling face for your profile picture. That would do the magic.

3. Be Realistic:

Use for real name for commenting rather than an alias. The community needs to know who you really are so that you could be a trusted resource.

A Pseudo-Names would really not help in the long run.

4. Read before you Comment:

We all are busy with our daily life activities. However, it’s always recommended to read the article or blog before you actually comment on the same.

When you comment on a post after skimming it or – worse – not reading it at all, you greatly increase the chances you’ll say something silly.

5. The Perfect Reason:

You must have a reason to want to connect with them over any of the other million bloggers, you could be trying to connect with at that moment.

Chances are, you like them. You value them. You respect them.

So just go-ahead and mention them in your comments.

Conclusion:

So writing quality comments to others blog is indeed a serious business and requires quite a personal touch along with a lot of reading and understanding. Nothing comes easy and getting noticed by Influencers would indeed make a big difference to your business.

It matter, so why not do the right way.

Choosing Domain Name – The Right Way

Whether you are a blogger, a start-up firm or an established enterprise, we all require a website to create our online presence. The first step in this process is to register a domain from any domain provider or web hoisting company.

So you need to pick a name for your online identity. Is it really a serious task?

Choosing a Domain Name was never an easy task. The selection of the domain name represents our business. So one has to make sure that it relevant and eventually helps you or your organization meet the goals.

So now comes the question, what are the important parameters, one should really consider, while choosing domain name?

Here’s a checklist of 10 common mistakes, which people do which choosing the domain names for a website.

1. Add a Numbers to the Domain:

Never add a numeric value in a domain name unless relevant. Many people add numbers to rank their websites at-par with a popular website. However, from SEO point of view, it’s a strict no no.

Real Website Name: www.booksforyou.co.in

Proposed Name for a new website: www.books4you.co.in

One should always prefer to have text only for a proposed domain name.

2. Lengthy Domain Name for the sake of relevance:

A Domain name should always be short and meaningful. People are really bad in remembering long phrases. So a lengthy domain name would never leave an impression in the mind of the readers.

Eg. www.webuildcomfortablehomes.com 

Just think if you would be comfortable reading that complete URL even for the first time?

3. Humor does not count on Professionalism:

The domain name is the first things your target audience comes across in cyberspace. Even Walt Disney (www.thewaltdisneycompany.com) which makes billion laugh across the globe opted for a professional domain name.

Eg. www.boomboom.com

Never go for funny meaningless words for choosing your domain name.

4. Using Miss Spelt Words:

Using miss-spelt words is just forbidden, when it comes to choosing your domain name.

Eg. www.luvguru.com

Again, Professionalism is the key.

5. Choosing Similar Names:

Never choose similar names of existing domains for driving traffic. It never works that way. Uniqueness is rather important for creating a Brand and shodowing a Brand would not turn visitors into leads.

Eg. www.gooogle.com

It would be rather soon enough that Google would mark your website as SPAM.

6. Using Dashes or Hyphens:

Never use Dashes or Hyphens in your domain name. Domain name should be such that it’s easy to write and memorize.

Eg. www.guide-to-success.com

Completely unprofessional!

7. Not Including The Keywords:

SEO is the most important parameter, if you are planning on driving more and more traffic to your website. One has to plan, place and promote the keyword within the domain for Domain authority purposes.

So a Tech related website should prefer to have “tech” in their domain name. Defining your niche, right from the domain name would definitely have an upper hand in ranking your website.

8. Unusual Domain Names:

Picking an unusual name for your blog or business might not be a very successful idea always. Again most people are very bad in memorizing uncommon names, which could be quite a challenge unless you are already a established brand.

Eg. www.choosepain.com

9. Foreign language Meaning for the Domain Name:

This is one step most of us, either neglect or not aware of, especially, if you are planning to have global audience. There are different meaning in different languages for the same word.

ALWAYS check the meaning of the domain name consulting google translate or any other relevant source.

http://www.thesaurus.com/

http://www.dictionary.com/

http://www.shabdkosh.com/

10. Never Give up:

This is one thing, which each of us must have experienced while you are in the process of choosing domain name.

Gosh! It’s already taken…

Well, if you are serious about the name, just can just approach the website owner and see if he/she would be interested in selling the domain to you.

Websites like “www.whois.com” can help you get in touch with the Site Administrator and whose knows if the deal works out for you.

Further, you can also consider referring websites like www.sedo.com, which is the world’s largest market place for buying and selling domains.

Conclusion:

This is not the end of the list. I am just bringing a few most common points, which might help you choosing your domain name next time. It’s a very important factor and could never be neglected.

Is your website threatened by HACKERS?

“Is your website threatened by HACKERS?”

If you own a website, the above question would always be a concern to you.

Incase of a computers, we all know that we have install a Anti-virus program along with an Internet Security Application and Malware Protection to secure our computers from any such threats.

So do we really have such a solution for securing our websites as well?

Of-course we have. However, their are many parameters or variables to secure a website running on different environments. We would be primarily discussing the most common type here. So we are considering a shared hosting with WordPress CMS in this case. WordPress Security

1. Using a Shared Hosting:

WordPress hosting security is one of the most key factor for any website. Shared hosting provided by any hosting company provides a basic level of security for any kind of WordPress website.

2. Captcha Verification:

Adding a captcha verification to the Login page, User Registration Page or Blog or Forum Page where users are allowed to comment can increase the security of the website. This will detect any malicious bot activity and prevent your website from such threats.
[ms_button style=”normal” link=”https://wordpress.org/plugins/no-captcha-recaptcha/” size=”medium” shape=”rounded” shadow=”no” block=”no” target=”_blank” gradient=”no” color=”#3fc380″ text_color=”#ffffff” icon=”” icon_animation_type=”” border_width=”1″ class=”” id=””]Download[/ms_button]

3. 2-factor Authentication:

2-factor Authenticate as the name suggest add another level of security to your login page and helps securing your website from any unwanted access. The most common and easy to go plugin would be the Google Authenticator.
[ms_button style=”normal” link=”https://wordpress.org/plugins/google-authenticator/” size=”medium” shape=”rounded” shadow=”no” block=”no” target=”_blank” gradient=”no” color=”#3fc380″ text_color=”#ffffff” icon=”” icon_animation_type=”” border_width=”1″ class=”” id=””]Download[/ms_button]

4. Securing Admin Account and Password:

The Admin account name for the website should never be the generic ones like “Admin” or “Administrator”. Try to keep them less predictable and preferably Alphanumeric. Further, we should always go for a very Strong Password for all the admin accounts for best password security. WordPress already have this feature integrated and we should always use this feature while creating any Admin account.

5. Update Blacklisted IP’s:

Always update your website database for Blacklisted IP’s. There are many such Internet Security companies who share such kind of databases for free.

[ms_button style=”normal” link=”https://myip.ms/browse/blacklist/Blacklist_IP_Blacklist_IP_Addresses_Live_Database_Real-time/” size=”medium” shape=”rounded” shadow=”no” block=”no” target=”_blank” gradient=”no” color=”#3fc380″ text_color=”#ffffff” icon=”” icon_animation_type=”” border_width=”1″ class=”” id=””]Refer[/ms_button]

6. Malware Scanning & Auditing:

This kind of plugin would help secure your website by searching posts and comments tables of your database for anything suspicious.

[ms_button style=”normal” link=”https://wordpress.org/plugins/exploit-scanner/” size=”medium” shape=”rounded” shadow=”no” block=”no” target=”_blank” gradient=”no” color=”#3fc380″ text_color=”#ffffff” icon=”” icon_animation_type=”” border_width=”1″ class=”” id=””]Download[/ms_button]

[ms_button style=”normal” link=”https://wordpress.org/plugins/sucuri-scanner/” size=”medium” shape=”rounded” shadow=”no” block=”no” target=”_blank” gradient=”no” color=”#3fc380″ text_color=”#ffffff” icon=”” icon_animation_type=”” border_width=”1″ class=”” id=””]Download[/ms_button]

7. Monitor Live Traffic:

Monitoring live traffic at real time can reduce any potential threats on your website. Their are many WordPress Plugins available which can detect any real-time threat and block it.

[ms_button style=”normal” link=”https://www.wordfence.com/#get-plugin/” size=”medium” shape=”rounded” shadow=”no” block=”no” target=”_blank” gradient=”no” color=”#3fc380″ text_color=”#ffffff” icon=”” icon_animation_type=”” border_width=”1″ class=”” id=””]Download[/ms_button]

8. Efficient User Management:

Grant your users only the access they require for performing their actions/job on the website. Review your user list frequently, deleting those that are obsolete, downgrade roles, if required.

9. Limit Login Attempts:

Another very efficient way to restrict unwanted access to your website is to restrict the login attempt of the users. A general trend is to restrict access to your website for 48 hours after 3 consecutive login failures.

10. Restrict FTP Access:

Unless required, all FTP connections should be restricted for your website. If you have an active FTP connection, make sure it’s secured (sFTP for file transfer or SSH for shell access).

Conclusion:

Website Security is key to success for any Business as it builds trusts to your customers, clients or partners that their data is in safe hands creating a wonderful customer experience around your business.

Why your Business should migrate from Conventional Email to G Suite

What’s the first thing which comes to your mind, if you are planning to start your own business.

“Customer” or “Client” would be an obvious answer.

Now to communicate to a client or customer, you need an email address from an Web Hosting Company.

However, did you know that you can easily get business email addresses with the exact same Gmail user experience that you and your staff have become accustomed to?

That’s where G Suite comes in. The email offering within G Suite is simply a business version of Gmail. No training is needed for current Gmail users.

You may or may not be fully aware of the extent of your free Gmail account functionality — but your Gmail accounts include Google Calendar, Google Drive, Google Docs, Google Sheets, Google Slides, Google Forms, Google Drawings, Google My Maps and Google Sites.

G Suite includes collaborative business versions of all of these and more.

Benefits of migrating to G-Suite

Ownership:

Your company owns all employee email accounts. Your employees don’t own them. Within G Suite administration, if someone leaves the company, you can also access all of that person’s email history. Similarly, with G Suite, all Google Docs, Slides and Sheets created by employees are owned by the company.

Document Sharing:

It’s easier to share documents with your team when you’re all on the same platform.

Group Email Address:

You can easily route emails sent to that type of address to multiple people or to a customer service system such as Zendesk, Freshdesk or Salesforce. There’s no additional cost for creating group email addresses. Also, you can add as many as you want.

Email Client Compatibility:

Email clients like Thunderbird and Outlook can be easily configured. Further, multiple email addresses can also be configured through a single Email client.

Storage Capacity:

For G Suite Basic, the storage capacity is 30 GB per user and your company can always choose to upgrade. There are various options available to choose from.

Extra Security:

G Suite has an important layer of security that can be enforced for all users, if the admin decides to do so. This layer is known as 2-Step Verification. With 2-Step Verification is particularly important if you decide to use Google Drive as the cloud backup standard for company PCs or your Macs. If employees are automatically backing up a lot of local files to the cloud, you never know what sensitive information might be getting synchronized.

CRM Integration:

G Suite is compatible CRM system called ProsperWorks. You can also synchronize G Suite components with Salesforce using Cirrus Insight.

Single Sign-On:

Users can be set up use your G Suite credentials to sign in to cloud business applications such as DocuSign, Marketo, Salesforce and Slack, without having to re-enter their usernames and passwords for these applications.

Custom Branding:

Instead of having the Google logo at the top left of your users’ screens, your company’s logo can be prominently displayed within all of G Suite.

Support:

With G Suite, there is 24/7 phone, email and chat customer support.

Easy Migration:

Keep in mind that you can easily forward your personal Gmail account to your business account. That way, whether people send email to your “old” account or to your “new” business account, all email will end up in your G Suite inbox.

Cost Effective:

G Suite does come at a cost: $5 per user per month.

Support