The Effectiveness Of A Font:
A font is a set of characters in a single style in which; the interpretation of the source depends on psychological, cultural & social factors of each.
The typography is as significant as the word; which has always been the principal element of media. It’s what provides the visual emphasis on verbal concepts.
We know that the visual aspect of content makes all the difference. It’s how the process of improving a project, be it a logo design or web building is brought to completion.
A font style is a source that is involved in everything, from content creation to writing and promoting the same. Also, it directly affects the way in which your audience is receptive to it.
Also, the company creates a perceptible identification through this source, composing an image to permeate in the minds of people. It’s important for a company to choose the right kind of font style, the one that matches its characteristics and concepts based on the values of the firm.
It produces a deeper impact because, it acquires a higher degree of interpretation in the ability to communicate, and gives birth to practical reasoning spanning economic, social and political factors. Therefore, a befitting font type must be selected to relay the simple business fundamentals.
There are thousands of fonts. In a constant search for renewals and more compelling alternatives, typographical designers formulate new fonts every day. The whole process would seem like a plate-full, so the obvious question arises, “how to seek the ideal font?”
To find the most appropriate font style is to shape the visual identity of your brand, product or service; might be an internal question since each has its uniqueness, but it’s mandatory to examine certain aspects when choosing how to:
Technical & conceptual modules related to the project
Tone of the message- readability, and usability
Page composition & the type of textual content
Association with graphical elements on the page
The Art Producing A Font:
The font style is as much part of the message as the written content. There is no design without a font.
The best tip is to have all the elements create a harmonic balance to convey the explicit messages formed in a visual. Also, something that reflects expectancies in the content to achieve the graphical objective.
The history of fonts is one of the oldest and has been passed on through generations, thereby becoming a remarkable feature of the communication resources.
In the early days, developing a typographic family was a process that required meticulous detailing to deliver quality and readability, because its efficiency is in perfection. To the present day, a font style is used to express values.
It’s a known fact that graphic design contemplates several steps and methodologies, and the font speaks on behalf of it.
A font is an essential ingredient within which; a context delineates personality of an entire set of elements that gives it shapes, becoming one of the principal emitters of messages.
Image Credits: Pinterest
Most of you struggling entrepreneurs must be thinking, “What is the one secret to success?”. The answer is hidden right in the question; it’s a secret! A secret to unfold only by the most deserving, patient, and a strong candidate who will break all barriers to achieving real success in his/her professional life.
Here are some unethical steps that were taken by entrepreneurs in their startup voyage. Hopefully, you will learn to avoid them and act professionally.
3 Shortcuts To Success Pitfalls To Avoid As A First-Time Entrepreneur
#1. Naming Your Business Improperly
Most entrepreneurs make the classic mistake of naming their business something that doesn’t match their offered service. Although you might think it is just a name, when you reach out to the clients, it’s the first thing that they notice.
That said, you do not need to scour the Internet for a perfect name. Make sure that the business has a name matching its product and service.
#2. Spending Too Much At The Start
This might sound like a cliché but, money doesn’t solve all your problems, whether personal or professional.
Most budding entrepreneurs like to compare their performance with someone else. It could be an already famous entrepreneur or someone they know who kicked-off really well. But, in the process of tracing their route to success, you might end up spending a lot of money on the things you do not even need!
Assuming that money can get you anything, is simply foolish! Instead, you should be focusing on acquiring the right aide who will mentor you down the path of real progress, branding, and customer satisfaction, this is where your money should be spent on, along with consistently improving your product or service.
#3. Giving Too Much Away For Nothing
A rookie mistake made by every entrepreneur is to give away the product for nothing significant in return.
Understanding the psychology of your target consumer is as important as understanding your own mindset behind doing the business. In order to gain fame around your region, you might want to give away products at slashed prices or give something for free! Avoid that habit, it is not only fatal to your company in the long run but you end up incurring more losses.
Avoid that habit, it is not only fatal to your company in the long run, but you end up incurring more losses.
The main question here is whether you are ready to crush ethics and morality just to get your business uplifted, even if it shoots you down for good in the future? Business is all about its credibility, and any sleight on your part may hurt the business for an eternity, not to forget your personal reputation will be tarnished for life.
Truth be told, a successful entrepreneur takes all the fame and money, and this could attract anyone, but plagiarising your way to the summit is not the right way, in fact, it is the most foolish thing to do.
Image Credits: Mike Kawula
The relationship of a client with an agency is of crucial importance in the business world. Often times, the client believes that an agency exists to serve his/her needs, but that’s a very naïve and misguided form of thinking. Whenever there’s a strife between the two parties, things always turn sour eventually, and the arrangement ends up in shambles.
There comes a time in every business, when a client and an agency, are not on the same page. But, there are certain tips that an agency should consider when it finds itself on the other side of the greener pastures concerning a client.
#1. Prepare Accurate Client Goals
When you prepare accurate goals for your client and keep them up to date, there is a minimal chance of things ever going sour.
You cannot expect the client to keep a track of every order or request they send across to you, it is certainly the task of an agency to keep a track of invoices that are based on these orders, to show to the client that you’ve been on the right track.
#2. Keep Regular Touch With Clients
This is a very basic and common advice, but in reality, it isn’t so commonly followed. Agencies often ‘assume’ way more than they should, while the client waits in anticipation.
Once every week or 2 weeks, is an ideal start. Also keep in mind that, these meetings should only increase.
Informing the client about the recent happenings on a project is mainly the task of the project manager undertaking the assignment, but if that’s not possible, then the agency must appoint a special representative to communicate with the client, who is a part of the team and is well aware of all the developments.
#3. Respect Each Other’s Views
Say your client wasn’t very impressed with your ideas for a certain part of the project development and wants you to change a few things around, but, you are not willing. You, as an agency representative, feel that you should stick to your team’s hard work and support their viewpoint.
Obviously, neither of you are wrong here. You just have different opinions.
But, you must keep in mind, that the project belongs to the client and their vision also matters. They have every right to have a say, so you must incorporate that into your next team meeting and inform the team members about it.
#4. Rebrand Your Client As Invincible
One thing that you must do as an agency, is to secure a permanent place in your client’s mind. You do that by being an extension of their brand.
Most agencies are so caught up with impressing a client that they tend not to put an effort in the actual project. That is very counter-productive.
Don’t try to impress your client, just let your work do it for you.
In the process of maintaining a working relationship, it is important to not be overshadowed by a client, and adhering to agency’s guidelines is also essential.
Client-Agency Dynamics Image Credits: iMeet Central
Many companies state that they put the customer first, but if this were indeed the truth, then most of these businesses would achieve success quickly, would they not?
Naturally, there is something off.
Nowadays, it is not difficult to find companies that comply with that phrase.
If you put yourself in the customer’s shoes, you will quickly realize how you would like to be treated. As much as it is about seeking new experiences, it is also about dignity and humility.
The mission of placing the customer first is not as easy as it sounds; because, various cultural, organisational, and procedural barriers at a review.
#1. How important are the client goals?
The ability to discover not only what customers want but to be on the same page as they are comes only after hard work.
Acquiring knowledge as you go along is the key to success in a competitive environment.
When companies accept a higher level client, it is unlikely that they would do anything to make the client look for rivals.
Every business wants loyal customers, and it is achievable through the fulfillment of client’s needs which will eventually help build profits.
In addition, this loyalty saves the company a lot of money by reducing the promotional costs of attracting new customers and cutting production costs to meet the requirements of a new audience.
The customer is more like a business partner; on which one can count to provide a steady stream of income and profits over an extended period of time.
In the valued relationship with customers, companies develop a partnership between seller and buyer that goes beyond simply buying a product. This is a knowledge-based service approach, which implies a shift in values, priorities and beliefs, and places the customer as a focal point for the activities of everyone in the company.
#2. Importance of listening to the customer
Listening to the customer can bring important feedback to the innovation and improvement of products and services. Understanding and loyalty can be enhanced by developing an interactive communication with customers that will bring benefits to everyone in general. Making relationship stronger and expectations; much clearer and objective. Companies that seek to know their customers more often achieve higher levels of satisfaction and consequentially, success.
#3. Focus on details
Work with clients to find ways to help them in the most useful and sustainable way possible. Talk to customers, organize seminars, join presentations. Go for any opportunity available to get to know them better.
One example is face-to-face communication, which does miracles. It provides better prospects and brings valuable information. Customized visits bring the differential in the relationship, it brings advantages that put you in a favourable position compared to competitors, developing strong partnerships with customers in which both parties benefit and learn at the same time.
Do not forget that the customers you miss will hardly come back. You can make a difference in their lives, and more than often, the difference is in the details.
Image Credits: Specky Boy, Design Magazine
Having a business idea but not having enough money to open your company is the travesty of many people.
Finding suitable and actionable alternatives can motivate you and lead the way to fulfill your ambitions.
With these tips, you will have no more reason to delay your goals anymore.
Here are 5 free investment opportunities you might opt for in 2017
Image Credits: CareerTiger.NZ
#1. Reflect on your abilities and actions
Walking down an unknown path is like walking on a minefield. The same term holds true for business.
Plan and analyze the niche & acquire the statutory level of knowledge required for the market. Be confident about your skills, since it is an essential trait for a business to thrive.
Sample Choice of Work:
A home-based tutor of Foreign Languages.
#2. Make Appropriate Cost Assumptions
One of the most important steps to take is to have a fool-proof business plan. Therefore, write down all the costs involved and evaluate if your product or service is feasible for the market because the competition is paramount and a fail-safe plan will prepare you better to face what lies ahead.
Make value simulations with the help of charts and graphics, to assess how you can keep your small business empire floating without needed outside capital.
Include realistic scenarios in the simulation by taking into account the best and worst-case situations.
Sample Choice of Work:
You might consider Freelance Web Designing, as the field of work corresponds heavily to the above statements.
Image Credits: Paula Brown
#3. Look for investors as an alternative
If in case your attempt to maintain a business using your own resources does not bring the expected results, then it is time to seek Angel Investment, crowdfunding, or a private equity.
But, going down this path also requires carefulness and meticulous management skills.
Sample Choice of Work:
You might consider having an eCommerce store.
#4. Marketing Investment Solution
It is possible to advertise your service or product with little or no expense and start selling without having a physical store. For that, social media comes highly recommended.
Marketing at zero cost over the internet; can open new & prosperous doors for your business due to the vast opportunities it offers.
Sample Choice of Work:
You might consider a career in Event Organization.
#5. Use your networking
Having a network of contacts is like forming a chain that can generate results, including obtaining partners, information, and updates on the market and tips, from the same trade.
A healthy network is essential for any entrepreneur which provides him/her chances of immense growth & peer-to-peer learning.
Sample Choice of Work:
You might consider Content Creation for Businesses.
Image Credits: Novo Negocio
Relying solely on own resources gives more certainty when the business depends on the entrepreneur’s ability to deliver the service or product with quality and serviceability. But, it is not viable in the long term, especially if you wish to expand.
Look for your capitation & skills, before you begin and, evaluate your many options that will bring out your best.