Whether you are a blogger, a start-up firm or an established enterprise, we all require a website to create our online presence. The first step in this process is to register a domain from any domain provider or web hoisting company.
So you need to pick a name for your online identity. Is it really a serious task?
Choosing a Domain Name was never an easy task. The selection of the domain name represents our business. So one has to make sure that it relevant and eventually helps you or your organization meet the goals.
So now comes the question, what are the important parameters, one should really consider, while choosing domain name?
Here’s a checklist of 10 common mistakes, which people do which choosing the domain names for a website.
1. Add a Numbers to the Domain:
Never add a numeric value in a domain name unless relevant. Many people add numbers to rank their websites at-par with a popular website. However, from SEO point of view, it’s a strict no no.
Real Website Name: www.booksforyou.co.in
Proposed Name for a new website: www.books4you.co.in
One should always prefer to have text only for a proposed domain name.
2. Lengthy Domain Name for the sake of relevance:
A Domain name should always be short and meaningful. People are really bad in remembering long phrases. So a lengthy domain name would never leave an impression in the mind of the readers.
Just think if you would be comfortable reading that complete URL even for the first time?
3. Humor does not count on Professionalism:
The domain name is the first things your target audience comes across in cyberspace. Even Walt Disney (www.thewaltdisneycompany.com) which makes billion laugh across the globe opted for a professional domain name.
Never go for funny meaningless words for choosing your domain name.
4. Using Miss Spelt Words:
Using miss-spelt words is just forbidden, when it comes to choosing your domain name.
Again, Professionalism is the key.
5. Choosing Similar Names:
Never choose similar names of existing domains for driving traffic. It never works that way. Uniqueness is rather important for creating a Brand and shodowing a Brand would not turn visitors into leads.
It would be rather soon enough that Google would mark your website as SPAM.
6. Using Dashes or Hyphens:
Never use Dashes or Hyphens in your domain name. Domain name should be such that it’s easy to write and memorize.
7. Not Including The Keywords:
SEO is the most important parameter, if you are planning on driving more and more traffic to your website. One has to plan, place and promote the keyword within the domain for Domain authority purposes.
So a Tech related website should prefer to have “tech” in their domain name. Defining your niche, right from the domain name would definitely have an upper hand in ranking your website.
8. Unusual Domain Names:
Picking an unusual name for your blog or business might not be a very successful idea always. Again most people are very bad in memorizing uncommon names, which could be quite a challenge unless you are already a established brand.
9. Foreign language Meaning for the Domain Name:
This is one step most of us, either neglect or not aware of, especially, if you are planning to have global audience. There are different meaning in different languages for the same word.
ALWAYS check the meaning of the domain name consulting google translate or any other relevant source.
10. Never Give up:
This is one thing, which each of us must have experienced while you are in the process of choosing domain name.
Gosh! It’s already taken…
Well, if you are serious about the name, just can just approach the website owner and see if he/she would be interested in selling the domain to you.
Websites like “www.whois.com” can help you get in touch with the Site Administrator and whose knows if the deal works out for you.
Further, you can also consider referring websites like www.sedo.com, which is the world’s largest market place for buying and selling domains.
This is not the end of the list. I am just bringing a few most common points, which might help you choosing your domain name next time. It’s a very important factor and could never be neglected.
Most of you struggling entrepreneurs must be thinking, “What is the one secret to success?”. The answer is hidden right in the question; it’s a secret! A secret to unfold only by the most deserving, patient, and a strong candidate who will break all barriers to achieving real success in his/her professional life.
Here are some unethical steps that were taken by entrepreneurs in their startup voyage. Hopefully, you will learn to avoid them and act professionally.
3 Shortcuts To Success Pitfalls To Avoid As A First-Time Entrepreneur
#1. Naming Your Business Improperly
Most entrepreneurs make the classic mistake of naming their business something that doesn’t match their offered service. Although you might think it is just a name, when you reach out to the clients, it’s the first thing that they notice.
That said, you do not need to scour the Internet for a perfect name. Make sure that the business has a name matching its product and service.
#2. Spending Too Much At The Start
This might sound like a cliché but, money doesn’t solve all your problems, whether personal or professional.
Most budding entrepreneurs like to compare their performance with someone else. It could be an already famous entrepreneur or someone they know who kicked-off really well. But, in the process of tracing their route to success, you might end up spending a lot of money on the things you do not even need!
Assuming that money can get you anything, is simply foolish! Instead, you should be focusing on acquiring the right aide who will mentor you down the path of real progress, branding, and customer satisfaction, this is where your money should be spent on, along with consistently improving your product or service.
#3. Giving Too Much Away For Nothing
A rookie mistake made by every entrepreneur is to give away the product for nothing significant in return.
Understanding the psychology of your target consumer is as important as understanding your own mindset behind doing the business. In order to gain fame around your region, you might want to give away products at slashed prices or give something for free! Avoid that habit, it is not only fatal to your company in the long run but you end up incurring more losses.
Avoid that habit, it is not only fatal to your company in the long run, but you end up incurring more losses.
The main question here is whether you are ready to crush ethics and morality just to get your business uplifted, even if it shoots you down for good in the future? Business is all about its credibility, and any sleight on your part may hurt the business for an eternity, not to forget your personal reputation will be tarnished for life.
Truth be told, a successful entrepreneur takes all the fame and money, and this could attract anyone, but plagiarising your way to the summit is not the right way, in fact, it is the most foolish thing to do.
Image Credits: Mike Kawula
Born in Haryana, now roots all over the world, the self-made god-man, from being a swami to a yoga guru and now a successfully established entrepreneur and almost a celebrity, Baba Ramdev has it all. He started his journey as a monk, making yoga not only an indispensable part of life, also should be the way to a disciplined life.
The Success Mantra According to Baba Ramdev
Discipline: Saying “Discipline is the key to success” holds true here. As discipline has always been in Swami Ramdev’s life, that’s the result he’s touching new heights in the business world and at the top of the notch today.
Focus: No doubt, with discipline comes the focus and with being focused, one can achieve greatest heights in life.
Put Your Feet in the Right Shoes: Before starting up a business, one should have a clear vision and knowledge of the business that one is going to do. Having enough knowledge about your business will land you to a right place.
Being in the Market: Analyzing the market is very important before startup. Always remember “Need is the mother of invention.” Hence, observing and performing an analysis on the basic necessity is equally and absolutely important.
Quality Rather Than Quantity: Quality goes to eternal and lasts long if compared to quantity. Come up with a brand/product/service which is promising and genuine. Focus on the quality of service which should lead to ultimate customer satisfaction.
Financial Database: An old rule “Make money from Money”, this is the mindset which is one of the ways to expand your business and make it more successful. Learn to save the money. Keep in mind that money saving is money earning.
Availability and Cost of the Service: Make your service availability easy, reasonable and affordable.
Perfect Marketing: To make your service reach out to people it is utmost important to promote it. Try gimmicks which could create a buzz in the market and attract attention, endorsement or the other marketing strategies to make your service known
Well, these are the ways through which a yogi turned into a yogipreneur. With perseverance, endeavor, discipline and experience, Baba Ramdev has made Patanjali brand reach to a newer height.
There is no surprise to the fact that how a Desi yoga man could turn out to be an ace in business. In fact, there have been many businessmen who came from zero level and today their story is totally different.
Maintaining a business and being in the long run is more important than establishing it. Following all these mantras, one could establish a successful business and survive the long run. What requires is a sheer drive and enthusiasm in oneself to go over the board. There is no perform and perish rule in business. One just has to practice and preach.
Many companies state that they put the customer first, but if this were indeed the truth, then most of these businesses would achieve success quickly, would they not?
Naturally, there is something off.
Nowadays, it is not difficult to find companies that comply with that phrase.
If you put yourself in the customer’s shoes, you will quickly realize how you would like to be treated. As much as it is about seeking new experiences, it is also about dignity and humility.
The mission of placing the customer first is not as easy as it sounds; because, various cultural, organisational, and procedural barriers at a review.
#1. How important are the client goals?
The ability to discover not only what customers want but to be on the same page as they are comes only after hard work.
Acquiring knowledge as you go along is the key to success in a competitive environment.
When companies accept a higher level client, it is unlikely that they would do anything to make the client look for rivals.
Every business wants loyal customers, and it is achievable through the fulfillment of client’s needs which will eventually help build profits.
In addition, this loyalty saves the company a lot of money by reducing the promotional costs of attracting new customers and cutting production costs to meet the requirements of a new audience.
The customer is more like a business partner; on which one can count to provide a steady stream of income and profits over an extended period of time.
In the valued relationship with customers, companies develop a partnership between seller and buyer that goes beyond simply buying a product. This is a knowledge-based service approach, which implies a shift in values, priorities and beliefs, and places the customer as a focal point for the activities of everyone in the company.
#2. Importance of listening to the customer
Listening to the customer can bring important feedback to the innovation and improvement of products and services. Understanding and loyalty can be enhanced by developing an interactive communication with customers that will bring benefits to everyone in general. Making relationship stronger and expectations; much clearer and objective. Companies that seek to know their customers more often achieve higher levels of satisfaction and consequentially, success.
#3. Focus on details
Work with clients to find ways to help them in the most useful and sustainable way possible. Talk to customers, organize seminars, join presentations. Go for any opportunity available to get to know them better.
One example is face-to-face communication, which does miracles. It provides better prospects and brings valuable information. Customized visits bring the differential in the relationship, it brings advantages that put you in a favourable position compared to competitors, developing strong partnerships with customers in which both parties benefit and learn at the same time.
Do not forget that the customers you miss will hardly come back. You can make a difference in their lives, and more than often, the difference is in the details.
Image Credits: Specky Boy, Design Magazine
Having a business idea but not having enough money to open your company is the travesty of many people.
Finding suitable and actionable alternatives can motivate you and lead the way to fulfill your ambitions.
With these tips, you will have no more reason to delay your goals anymore.
Here are 5 free investment opportunities you might opt for in 2017
Image Credits: CareerTiger.NZ
#1. Reflect on your abilities and actions
Walking down an unknown path is like walking on a minefield. The same term holds true for business.
Plan and analyze the niche & acquire the statutory level of knowledge required for the market. Be confident about your skills, since it is an essential trait for a business to thrive.
Sample Choice of Work:
A home-based tutor of Foreign Languages.
#2. Make Appropriate Cost Assumptions
One of the most important steps to take is to have a fool-proof business plan. Therefore, write down all the costs involved and evaluate if your product or service is feasible for the market because the competition is paramount and a fail-safe plan will prepare you better to face what lies ahead.
Make value simulations with the help of charts and graphics, to assess how you can keep your small business empire floating without needed outside capital.
Include realistic scenarios in the simulation by taking into account the best and worst-case situations.
Sample Choice of Work:
You might consider Freelance Web Designing, as the field of work corresponds heavily to the above statements.
Image Credits: Paula Brown
#3. Look for investors as an alternative
If in case your attempt to maintain a business using your own resources does not bring the expected results, then it is time to seek Angel Investment, crowdfunding, or a private equity.
But, going down this path also requires carefulness and meticulous management skills.
Sample Choice of Work:
You might consider having an eCommerce store.
#4. Marketing Investment Solution
It is possible to advertise your service or product with little or no expense and start selling without having a physical store. For that, social media comes highly recommended.
Marketing at zero cost over the internet; can open new & prosperous doors for your business due to the vast opportunities it offers.
Sample Choice of Work:
You might consider a career in Event Organization.
#5. Use your networking
Having a network of contacts is like forming a chain that can generate results, including obtaining partners, information, and updates on the market and tips, from the same trade.
A healthy network is essential for any entrepreneur which provides him/her chances of immense growth & peer-to-peer learning.
Sample Choice of Work:
You might consider Content Creation for Businesses.
Image Credits: Novo Negocio
Relying solely on own resources gives more certainty when the business depends on the entrepreneur’s ability to deliver the service or product with quality and serviceability. But, it is not viable in the long term, especially if you wish to expand.
Look for your capitation & skills, before you begin and, evaluate your many options that will bring out your best.
Whether you’re an early-stage startup or a late-stage startup, sooner or later you are going to need money. And, when such a need arises you might ponder exactly how many different ways exist to deliver a successful pitch to a Venture Capitalist or VC.
Statistics and expert reports suggest that if a VC sits through 100 startup pitches, each from different funding aspirant, he/she will choose to fund only 10 of them.
So while you are keeping your fingers crossed, here are:
5 essential, life-saving tips to follow to deliver a successful first pitch to a VC:
#1. Don’t prepare a boring pitch:
Image Credits: designed by: Brian Wilkins for Entrepreneur.com/www.bitrebels.com/Pinterest
As much as you might want to impress the investor with your up-to-date data and market research, a VC does not want to be bored with a regular pitch.
So, what should you do instead?
You should tell them the story behind your startup. Connect with your investor, and keep them engaged. If they love you, they will ask counter questions, if they don’t that means you’re boring them out!
#2. Explain your product exactly how you see it:
Image Credits: Mackwebsolutions.com/Forbes/ Mashable/ ReadWriteWeb/ Pinterest
A neat way to sell your product to a VC is by handing it to them. That means you must have a practical prototype or a complete model setup before you make that appointment with the big guy.
When a VC sees the physical model, they will automatically be more inclined to hear the story that led to its creation, what it can do for the VC and finally, how will it make money for him?
#3. Timing is the key:
Image Credits: PikToChart/ Pinterest/ @noahparsons
The moment you step into that meeting room; you are on their turf.
Remember this beforehand and remind yourself over and over again, TIMING IS THE KEY!
If the VC gives you only 20 minutes for a pitch, divide your time accordingly. That means, not spending too much time on 1 slide. Spend more time on convincing them and wooing them to give you their money instead of trying hard to sell yourself and to be liked.
#4. Talk about your target audience & how will you attract them:
Image Credits: Splash OmniMedia
Tell the VC who your target audience is, and use demographics, charts, graphs, to display where your target resides, and what marketing tactics you will employ to reach them and attract them over to your product.
Also, keep in mind that a VC won’t go for a product that lacks integration with social media, so be sure to back up your idea that is a trendsetter and unique.
Integration is the key!
#5. It’s Your D-Day, Suit Up!
Image Credits: Entrepreneur/34SP.com
You are about to meet the Big Man, this is THE EVENT you’ve been waiting for since you had the idea of a startup. There’s nothing like a well-dressed man or a woman who means business!
You must spend more than you normally do, to make an everlasting impression. Buy an attractive, subtle and classy suit for this day that gives you the boost to pitch to a VC. It’s best to practice your pitch a few times beforehand with your outfit on!